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Promote ‘Made in Bangladesh’ brand

Promote ‘Made in Bangladesh’ brand

Bangladesh Garment Manufacturers and Exporters Association (BGMEA) President Faruque Hassan has sought cooperation from the media to change the narrative of Bangladesh’s garment industry which has a lot of “achievements and positive stories” to tell the world, reports UNB.

“It goes without saying how important the contribution of journalists to the development of the garment industry is. You have made a significant contribution to the glorious journey of the garment sector, especially in the development of the image of this industry in the local and international arena,” he said.

Faruque Hassan made the remarks while speaking at an Iftar Mahfil organised by the BGMEA for the media people at Dhaka Club on Friday.

He said, “Many thanks for your sincere support to the garment industry, a sector that has been making an invaluable contribution to the socioeconomic transformation of Bangladesh, making a difference to the lives of millions of people.”

The BGMEA chief said despite having a great and glorious contribution to the socio-economic transformation of Bangladesh for the last four decades, much of those stories often went untold and even the industry was portrayed in a negative light with biased and misinformation, resulting in misconceptions about the industry.

It is high time to change the narrative of the industry by showcasing its impressive strides, especially in the areas of workplace safety, environmental sustainability and workers’ well-being, he said, adding that journalists have a big role to play in promoting ‘Made in Bangladesh’ as a prestigious brand in the world.

BGMEA Vice President Shahidullah Azim, Vice President Md Nasir Uddin, directors Abdullah Hil Rakib, Haroon Ar Rashid, Barrister Vidiya Amrit Khan, and Neela Hosna Ara, Chairman of BGMEA Standing Committee on Press, Publication and Publicity Shovon Islam, Chairman of BGMEA Standing Committee on Trade Fair Mohammed Kamal Uddin Chairman of BGMEA Standing Committee on UD-Woven and Knit Md Nurul Islam were present at the Iftar Mahfil.

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