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M. Akteruzzaman,General Manager, Marketing,Mutual Food Products Ltd.

M. Akteruzzaman,General Manager, Marketing,Mutual Food Products Ltd.

Bangladesh is a protein deficient country. Majority of our population are not getting required amount of protein and calories as well. We usually do not take balanced diet due to our socio-economic condition. Moreover, our food habit and cooking process are also responsible for low intake of vitamins and minerals. Mutual Food Products Ltd. is constantly working to provide balance diet amongst all classes of people.” This was said by M. Aktaruzzaman, General Manager Marketing of Mutual Food Products Ltd., a sister concern of Mutual Group. Regarding the products of this group M. Aktaruzzaman further said, “Mutual Group has a wide range of nutritional products for all age group. Acceptance of our products by the costumers is very high since we are giving quality products to them.” Mr. Aktaruzzaman says, “We are the market leader in Health Food Drinks category. Horlikcs alone is taking about 70% market shares. Recently we have introduced Lite-Horlicks in Bangladesh Market for health conscious people, which is also suitable for diabetic patients.”. He says adding that the rate of maternal mortality is very high in LDCs/developing countries. The main cause is malnutrition during pregnancy. One of the leading marketing personalities of the country further says, “We have launched Mother’s Horlicks with the slogan- “Healthy Mother for Health Baby”- for pregnant ladies. We encouraged breast-feeding and to get adequate breast milk, mothers are taking Mother’s Horlicks during lactation.” Regarding kids health he says. 1 – 5 year is the vital period for growth and development and the kids of this age are usually fussy eater. To ensure their proper physical and mental growth, we have palatable JUNIOR HORLICKS. Besides these we have CHOCOLATE HORLITCKS, Boost and MALTOVA for the teens to which taste is an important factor. Viva is relatively economic in this category, suitable for fixed income groups.” Regarding the present marketing status of their products he said. Mutual Group is very active in marketing their world-renowned products like DANO and HORLICKS. They are using all tools to promote their brands. They strongly believe- “Quality is at the heart of all activities that support the discovery; supply and marketing of products to our patients and customer. Quality is critical to building trust with society and, therefore, to our future business success.” He further said because of their highest standard, people like their products and service and they have shown their great affinity towards their brands like DANO, HORLICKS, BOOST, MALTOVA and VIVA etc. They also re-launched HORLICKS with a unique formulation which makes kids Taller, Stronger and Sharper. They are also trying to make their products available at every corner of Bangladesh so that everybody from both urban and rural areas can get the opportunity to take the goodness of Horlicks and others brands.

A brief credential of M. Akteruzzaman Mr. M. Aktaruzzaman is currently carrying out his responsibilities as the General Manager-Marketing of Mutual Food products Ltd, a sister concern of Mutual Group since a long time. After the completion of his Honors & Masters in chemistry from Rajshahi University in 1983, He started his career with Fisons Bangladesh Ltd. and later on he joined with Mutual Food products Ltd. as Manager-Marketing.

Mr. Aktaruzzaman comes of a respectable Muslim family of the district of Kustia and in his personal life, he is married and a father of two daughters. His elder daughter is an MBBS student of Dhaka Medical College & Hospital and the younger one is also busy with her higher studies DU. Very recently, we had a talk with Mr. Aktaruzzaman at his office regarding their world wide known product Horlicks and other related issues.

About Mutual Group in brief

Mutual Group is one of the leading business organizations which has been contributing significantly to the growth of our national economy since a long time. The Group consists of Mutual Trading Company Ltd., Mutual Milk products Ltd., Selunia Agencies and AD Holdings Ltd. Mutual Distributions & Mamun Distributions, Mutual Group incepted its activities with Horlicks & Dano in 1966. It started importing & distribution activities in 1972 and they went on manufacturing & distribution since 2001. Mr. Azim Uddin Ahmed is Chairman of this Group. He is a Rotarian & president of Baridhara Society. He is also an honorable Chairman of the Board of Governors of North South University and the former Chairman of Southeast Bank Ltd. Under the dynamic leadership of Mr. Azim Uddin Ahmed, this group is moving forward for achieving its goal. Alongside business activities Mr. Ahmed is also involved in various socio-cultural activities and his business has made him travel many countries across the world.

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