DHAKA: Bangladesh national cricket team’s current ODI captain Mashrafe Bin Mortuza, who is contesting the 11th parliamentary elections on Awami…
This event was arranged to honor the leading brands in Bangladesh in 29 categories based on a countrywide consumer research carried out by Millward Brown, Bangladesh.
The objective of the Best Brand Award is to exhibit that brands are the integral part of the organization and in many cases the single most valuable asset. This platform for best brands thus recognizes the success of most loved brands of Bangladesh and portrays their achievements.
Since 1973, Millward Brown has conducted more than 18,000 brand tracking studies worldwide and has developed extensive databases and norms. It is the world�s largest brand tracking provider and currently has 1800 continuous tracking studies running, spanning 52 countries and 6 continents.
The approach of this research was completely quantitative where face to face Pen and Paper Interviews (PAPI) were conducted with a very structured questionnaire among randomly selected respondents.
In the personal care products, nominations include popular brand names such as Lux, Lifebuoy, Dove. The hair oil category includes brand Lalbagh besides Parachute. The spice category is totally dominated by local brands like Pran, Radhuni. Along with international brands, milk category is composed of many local brands namely Milk Vita and Aarong Milk. The beverage category is dominated by international brands, the fruit juice category is a complete list of local brands. More such interesting findings were unveiled at the grand Best Brand Award 2014 event which took place at Pan Pacific Sonargaon Hotel.